iTunes has finally figured out that they can do better than just give you a digital album for $10. Depeche Mode is the first band to offer the new iTunes pass: for $18.99, you get a download of their new album, Sounds of the Universe, together with a bunch of bonus tracks, remixes and videos over the course of the next few months. At the moment, the new single, “Wrong,” is available for download, and there is also a remix of “Oh Well” exclusively for pass subscribers.
In a similar vein, Freezepop offers their ‘Premium Updates‘ subscription. For $2.99/month, you not only get access to exclusive songs and videos, but you also get updates including, ‘wacky hijinks,’ ‘what we ate for dinner,’ ‘exciting tour stories,’ and ‘pictures of our pets.’ It seems like a good combination of relationship-building and revenue generation – I wonder how it’s working out?