While barely old enough to drink (and the photo above seems designed to suggest that they are making the most of their new privileges), The Box Social nevertheless have a tight, appealing indie-rock sound – think Sloan, or maybe a hybrid of their fellow Midwesterners The Hold Steady and Green Day (especially the opening of “Pay Attention,” which certainly seems like a homage to “Brain Stew”). The Box Social honed their songwriting and performing skills in the Milwaukee basement scene before migrating an hour west to Madison, for school. Their first full-length album, Get Going!, was released in 2007; in true Millennial fashion, they documented the process of making it and put it on YouTube: part 1, part 2.
zed equals zee 