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[embedded YouTube video; if you can’t see it, click here]

How to listen to the new I Am Kloot album, I Am Kloot Play Moolah Rouge:

1. Wait for a rainy afternoon, so the sky is grey and the drops are pattering against your windows.
2. Pour yourself a glass of whisky.
3. Put the CD (or your iPod, or the vinyl, or whatever) on your stereo. Ideally, listen to it on a pair of headphones (not white earbuds; proper headphones that look like earmuffs from the Gernsback continuum).
4. Lie on the floor of your living room.
5. Let John Bramwell’s voice wash over you.
6. Repeat.

Failing that, just listen to I Am Kloot any way you can.

More inducement: From The Independent’s review of I Am Kloot’s April concert in London: “I Am Kloot, formed 10 years ago, offer a little more grit than [The Decemberists], and in their endearing frontman and presiding spirit Johnny Bramwell they boast a songwriter of seemingly effortless grace.”

Above, the video for “Proof” (starring the inimitable Christopher Eccleston).

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MP3: I Am Kloot – Someone Like You