Posts Tagged ‘rockville’

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Indie bands and OC creator’s new web serial

January 14, 2009

oc-mixes

The creator of The OC, Josh Schwartz, has a new project, Rockville, which is a web-based serial centered around a music club, presented in four-minute chunks. Unsurprisingly, given the setting and Schwartz’s history of launching new bands with The OC, he’s announced that he plans to showcase indie bands in each webisode, if ‘showcase’ is the right word for ’15 second cameo.’ More interesting, however, is what he plans to do with the rest of the footage – Schwartz plans to put the full live performances online, with possible plans to release a DVD. Here at z=z, we’ve spent a bunch of time thinking about music in advertising and in TV shows, so it’ll be interesting to see how well it works in this mostly untried medium.

Reuters

MP3: The Futureheads – Decent Days and Nights (featured on OC Mix 4; more Futureheads)