Posts Tagged ‘future of music’

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Indie bands and OC creator’s new web serial

January 14, 2009

oc-mixes

The creator of The OC, Josh Schwartz, has a new project, Rockville, which is a web-based serial centered around a music club, presented in four-minute chunks. Unsurprisingly, given the setting and Schwartz’s history of launching new bands with The OC, he’s announced that he plans to showcase indie bands in each webisode, if ‘showcase’ is the right word for ’15 second cameo.’ More interesting, however, is what he plans to do with the rest of the footage – Schwartz plans to put the full live performances online, with possible plans to release a DVD. Here at z=z, we’ve spent a bunch of time thinking about music in advertising and in TV shows, so it’ll be interesting to see how well it works in this mostly untried medium.

Reuters

MP3: The Futureheads – Decent Days and Nights (featured on OC Mix 4; more Futureheads)

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The changing economics of touring

January 9, 2009

madonna

Two recent articles, one in the Economist’s culture magazine (link) and one in the Independent (link) both take the recently released 2008 concert revenue figures as a starting point to discuss the future of touring musical acts. Unsurprisingly, the Economist gives a deeper historical perspective (I’m impressed by their ability to work in a reference to Tom Stoppard), whereas the Independent’s article focuses more on the numbers, including a list of the highest-grossing tours of 2008, with Madonna (pictured) at the top of the heap. The Independent reports that music sales have fallen in the last five years due to, among other factors, “the corrosive effects effects of piracy.” They also note that concert revenues are up by 13%. While they fail to connect these two things, both articles quote David Bowie:

The absolute transformation of everything that we ever thought about music will take place within ten years, and nothing is going to be able to stop it. …Music itself is going to be like running water or electricity…you’d better be prepared for doing a lot of touring because that’s really the only unique situation that’s going to be left.

Even more remarkable is that it’s from an interview with the New York Times in 2002.

MP3: David Bowie – Hang on to Yourself [buy]